Diddy is at it again. Today he expanded his clothing empire with the purchase of fashion brand Enyce from Liz Claiborne, Inc. No word on how many Benji's it cost him. Puff says he plans to expand Enyce’s popularity through the cutting-edge marketing that’s made his various brands a success.
“We’re going to retool and make it completely different from our Sean John line, which is still the mothership brand,” Combs stated. “But with respect to the economic conditions many face, this offers us the opportunity to supply a quality fashion brand at a lower price point.”
I think I might still have some Enyce cargo pants that I bought in '99. Maybe I should break em out in celebration. On second thought...
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