This is viral marketing at it's best right here. A group of dancers wearing shiny gold Hammer Pants flashmob a trendy L.A. store and break out into a dance routine straight outta 1991. Why? Because Hammer has a new show on A&E called "Hammertime" coming soon, that's way. Like I said, marketing genius. Good job, A&E.
Tuesday, June 9
HAMMER PANTS ARE BACK.
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