THE NBA: WHERE CAUCASIAN HAPPENS.

Hi-lar-ious. This was created by Kno from the Cunninlyguists, who just happens to be white. It's so good, it's even Kanye approved.

Kanye x NBA Playoffs.

Here is Mr. West's official "Amazin" NBA Playoffs ad campaign. I caught this the other night, and I was impressed. The song is a perfect fit. The NBA's slogan is "Where Amazing Happens." It was only natural. I was just joking the other day when I was at the Laker game, that if I were a rapper I would make event specific songs for specific instances just so that they would use them in commercials, promos, and sporting events...and the royalty checks would roll in forever. Instead of playing the BEP's "Let's Get It Started" every time a basketball game jumps off, they would play my hit song "This Basketball Game is About To Begin." I'd have a football, baseball, and even hockey remix. The options are endless. And it would really make a lot of editors and advertisers jobs a lot easier. Rappers, get at me.

But this is really well done. Shout out to the ad wizards who came up with this one. Dave Chappelle was right, everything does look better in slow motion.

The NBA Playoffs Laker's Championship run starts this Saturday.

Jay-Z disses NBA player

Hova is taking shots..no, not at 50 cent, not at Weezy, not at the Game...but at DeShawn Stevenson.

Who?

Exactly. The diss track is the latest chapter in the ongoing feud between NBA star LeBron James and Washington Wizard guard DeShawn Stevenson. The basketball beef started when Stevenson, a role playing shooting guard, called King James "overrated."
When asked to respond, LeBron said that would be like rap icon Jay-Z responding to a one-hit wonder like Soulja Boy, "It doesn't make sense." Ouch.

Stevenson then invited Soulja Boy to game 3 of the teams' current playoff series to heckle James. Now, instead of James responding, he let his homie Jigga do the talking, releasing a freestyle backing LeBron and dissing Stevenson over "Blow The Whistle" instrumental.

Listen to the song here.

The NBA, Where Rap Superstar Team Owners Dissing Bench Players Happens.