NIKE SB ZOOM AIR PAUL RODRIGUEZ III

We caught up with P-Rod at his store in Los Angeles to chop it up about his latest skate shoe from Nike SB, the Zoom Air Paul Rodriguez III. They're in stores now. Check back for a further in depth interview with P. Rod coming soon.

"Today Was A Good Day"

In celebration of his new signature shoe, here's the extended version of Nike SB's extended commercial for world class skateboarder P-Rod (Paul Rodriquez Jr.). It features Ice Cube, skateboarder Eric Kosten, Kobe Bryant, and the steps I used to walk up everyday at my alum mater LMU.

DJ QUIK x NIKE COMMERCIAL.

These are the first pics from a new Nike ad campaign called "Hyperize" that features the legendary DJ Quik and a handful of NBA ballers decked out in old school attire. Something tells me this is going to be good.

Check the photos, and stayed tuned for the commercial when it drops.

Nike Sportswear Blazer Lite.

I need this in my life. Blazers are one of my favorite models. The rip-stop nylon is bonkers. The color is perfect for the summer. It just makes sense. They drop in June at Tier 0 NSW Pinnacle accounts only. If you don't know what that means, then I don't know what to tell you except, "good luck."

Air Stabs Now Available on NIKEiD.

That's what I'm talking about. For only $112 too. That's also what I'm talking about. The Air Stabs are one of the most comfortable Nikes ever. I just whipped these bad boys up real quick on Nike ID, as part of the Notorious K.E.V. pack. 1 of 1. Limited Edition. Don't be jealous.

I love Nike ID, and you should too. Why buy someone else's shoe, when you can make your own? Feel free to steal my design, just shout me out when you see me in the streets.

Nike Air "Yeezy" (Official Pics)

The Kanye West x Nike collabo has been talked about for the past year, and they have finally been confirmed for a Spring release. These are the first official colorways dropping. The first in April 2009 will be the Zen Grey/LT Charcoal color way, followed this will be followed in May by a Black/Black version, and in June with the final Net/Net color way. No word on the price, but expect long lines and longer price tags.

From Nike:

These performance attributes have been meticulously wrapped in premium full grain leather uppers and adorned with original design details that are uniquely Kanye and identifiably Nike. The remastered Nike Air Assault outsole is treated to glow-in-the-dark properties and will illuminate when the light is low. The forefoot support strap is premium grade patent leather and is of no-stitch construction. Clean seams are used throughout except for a premium suede toe wrap feature with visible stitch detail. Emblazoned across the Air Yeezy is an exclusive “Y” repeat pattern, as either a debossed or lasered detail, which takes inspiration from the Jordan brands iconic Elephant print material. This graphic treatment was developed by West and Smith to pay tribute not only to the name of the shoe and it’s co-creator, but also to the various moments in history that spurred West’s initial inspiration for the Nike Air Yeezy.

De La Soul x Nike.

Every sneakerhead knows about the De La Soul x Nike Dunk SB. Shit, I even own a (legit) pair of the high tops. Respect my fresh. But did you know they're working on an album together? True story. Let me tell you about it. HHO sits down with De La to talk about their upcoming album with Nike and how the relationship came together.

EXCLUSIVE!! (c) every mixtape Dj, ever.

LeBron is a Pimp.

Business LeBron and Nicole Scherzinger from the Pussy Cay Dolls smooth it out and slow it down, in this new Nike spot called After Six. Don't you wish every women reacted that way to new Nikes?

"You got me smiling, I don't smile."

Haha, sounds like something I would say.

Watch Your Back.

The homie E-Dub just hit me off with an exclusive (DOPE) new Nike commerical from up and coming director Fredo Tavar. He's the vision behind a couple of fresh looking music videos, so remember the name, you're going to see more of it.

This commercial reminds me of my life. Any true sneakerhead can relate...Fun Knee.

Watch you back...

FRESH Kicks Friday.

Air Jordan 1 Phat Low - BLK/CEMENT - $95





Jordan Low Retro 1 Velrco - RED - $95





adidas Honja Y-3 Hi - $250





YMC Patent Leather Hi Top - $180

Nike Air Yeezy - Tan Colorway

The good people over at TSG just got their hands on pictures of the latest colorway of the Air Yeezy (Kanye West x Nike), a buttery dark tan. Kanye and Nike still have the release dates on lock so only time will tell once the shoes finally hit the streets. If you thought the anticipation for theTha Carter III was too much to bare, then the release of the Air Yeezy must be killing ya'll.