THE ROLE OF THE DJ IN HIP HOP.

Yo, if you're a DJ, ever wanted to be a DJ, or even just listen to hip hop music - you need to watch this interview. Two certified legends, Kid Capri and DJ Revolution talk about the importance of the DJ in this culture. Real talk. Just because you happen to own some turntables and have a laptop with Serato , that does not make you a DJ.

Rock The Bells 2009 Lineup Anounced.

Headlined by Nas and Damien Marley, and featuring the Roots, Common, Big Boi, Slum Village, KRS-One, Raekwon, RZA, Slaughterhouse, Tech N9ne, and Reflection Eternal. Hip hop, hip hop, and more hip hop. It's gonna be crazy, and HHO will be there every step of the way to bring you all the action.

Stay Tuned...we'll have the video of Supernatural freestyling the lineup shortly.

Paid Dues 2009 Wrap Up.

We hit you with your All Access pass to the biggest independent hip hop show on the planet. The show was off the chain and the fans mos def got their money's worth. Check the interviews and performances from Atmosphere, Tech N9Ne, Brother Ali, Living Legends, and the most anticipated group on the bill, the super group Slaughterhouse.

Paid Dues 2009 Preview w/ Atmosphere.

To get you geared up for the upcoming festival, Slug talks about changing up the Atmosphere live show and how the Felt albums with Murs came about. And yes, there is a Felt 3 on the horizon...eventually. Maybe. We'll see.

Paid Dues Coverage on HHO.

HHO hits the 2009 Paid Dues Festival once again! We'll be bringing you all the EXCLUSIVE coverage, interviews and performances. Watch it on your cell phone or online. Stay Tuned, Coverage starts March 20th!

Paid Dues Lineup Annouced.

Murs has revealed the roster for the 2009 Paid Dues show in San Bernadino, California. It goes down March 28 a the Nos Events Center. Atmosphere will be headlining the event, and the independent monster Tech N9ne will be featured for the first time at a Guerilla Union event. Blu and Exile are also performing, which will sure to please a ton of cali heads. The rest of the lineup includes:

ATMOSPHERE, TECH N9NE, LIVING LEGENDS, BROTHER ALI, B-REAL, GROUCH & ELIGH, CAGE, BLU & EXILE, EYEDEA & ABILITIES, LMNO, DJ VAL THE VANDAL, VERBS AND THE BAYLIENS; and will be hosted by 2MEX.

Quik Is The Name.

Hip Hop Official and Guerilla Union presents an interview with DJ Quik. He talks about working with Murs and the art of mixing. This dude has his finger prints on so much good music, you can't front on his legacy. Quik stays underrated. Not anymore.

Wale - "Good Girl" (Live)

DC breakout, Wale, drops a live gem for you.

Supernatural Freestyling at MAGIC.

Check out Supernat doing what he does best at the M.A.G.I.C. Fashion Convention in Las Vegas. If you've never heard/seen Supernatural freestyle, basically his steez is that he has random people in the audience hand him random inanimate objects and he spits about them. Hip Hop Official makes an appearance in the freestyle @ 3:42.

Supernat knows what's up.

Backstage @ Paid Dues Festival NYC: Part 2

Part 2 of our backstage coverage of the Paid Dues festival in New York City. We On The Run.

If you missed Part 1, peep it here.

Backstage @ Paid Dues Festival NYC: Part 1

Our New York correspondent Shani Kulture goes backstage at the Paid Dues Festival in New York City. It all went down at the Nokia Theater in Times Square. Hip Hop Official was definitely in the building.

Check for Part 2 on Friday...you know we got you covered. We on the run.

Living Legends x 2

We linked up with the Living Legends crew at the Paid Dues Festival to talk about the 2 albums they dropped on the same day, "The Gathering" and Grouch's "Show You The World."


...and when you're done with that, peep the Grouch's latest video, "Artsy" which incorporates the graphics from the iPod commercials, HP commercials, and Gnarls Barkley's "Crazy" video. Innovation is my A-R-T.

PAID DUES FESTVIAL 2008 PICS

If you missed the Paid Dues Festival in L.A., Hip Hop Official has got you covered. We were at the event, and got mad photos and interviews for ya'll. Check the photos, interviews are coming shortly...

This year's lineup in L.A. included: The Living Legends, Dilated Peoples, Buckshot, Hieroglyphics, Sage Francis, Little Brother, Physco Realm, and The Visionaries.