Asher Roth - "Be By Myself" [LIVE]

Ok, it's just a coincidence that there are a lot of white rapper posts today. Don't think I'm being biased or anything.

*listens to Beastie Boys*

But here's a dope little video, with highly amazing quality audio and like 5 different cameras angles, none of them being a camera phone. It's incredibly refreshing. But enough about me, Asher Roth performs out our showcase at SXSW a few months back. Here he does his song "Be By Myself" featuring Cee-Lo, but unfortunately Cee-Lo didn't show up for this performance. Ah well.

*listens to Atmosphere*

Asher Roth Interview.

Asher performed at our SXSW showcase in Austin, Texas last month. Before the show, he sat down with our correspondent, McKenna, to talk about his upcoming album, Asleep In The Bread Aisle, which drops on...of course...4/20. He tells us not to except an album full of "I Love Colleges" and also gives us the inside scoop if where the random ass title came from. Let's just say, the moral of the story is don't take Tylenol PM during the day, kiddos.

Kid CuDi Interview: Part 3

And ya don't stop. Here's Part 3 of our Kid CuDi interview series in the streets of Austin, Texas. He's joined by his friend, mentor, and legendary producer 88-Keys, who has been supporting him and providing sage-like advice since the jump. Also, we happened to have the cameras rolling when CuDi meets fellow Ohio-native and beatsmith extraordinaire DJ Hi-Tek for the first time ever. Dope moment. I think Hip Hop Official might have just helped broker a production deal between these two. If Tek produces a track for Cudders upcoming album, you know where you saw it first. And I want my finders fee.

Asher Roth x The Cools Kids- "Black Mags" [LIVE]

Your favorite college slacker performs the song that introduced Asher to the masses started his ascension to stardom. It also allowed us old heads relive our fondest college memories. High quality video and clean audio on this one. We're called Hip Hop Official for a reason. Leave it to the professionals, kiddo.

UPDATE: My fault. I posted the wrong the video with the wrong name. This is the Asher Roth x Cool Kids collabo that we set up for our SXSW showcase. Exclusive content right here...enjoy.

The SXSW Live Cypher.

We dropped Part 1 (above) a few weeks back. Now the rest of the cypher has hit the internets! Ya'll ain't ready for this one. The best part about this cypher is that it broke out in the middle of our interview with Tanya Morgan. One thing you know Von Pea was imitating Don Cornealious, and the next thing you know mic are getting wrecked in the streets of Austin, Texas. Featuring Homeboy Sandman, P.CASSO. Fresh Daily, Tanya Morgan, and 88-Keys.


PART 2: Fresh Daily, 88-Keys and Don Will



PART 3: P.Casso, Ilyas and Von Pea from Tanya Morgan


PART 4: Homeboy Sandman, Von Pea from Tanya Morgan, and Fresh Daily.

Janelle Monae - "Violet Stars Happy Hunting" [LIVE]

Janelle does what she does best, and tears down the stage live at our SXSW showcase. If you've never seen her perform live, sit back, click "PLAY" and prepare to be mesmerized. Don't worry, we got that high quality audio and multiple camera angles. No camera phone nonsense going down here. Accept no imitations!

Mickey Factz Interview.

We chop it up with New York's own Mickey Factz about his upcoming project, The Achievement. He also talks about talking hip-hop to the next dimension and becoming the Digital Messiah. All in a days work...

Asher Roth - "Lark On My Go-Kart" [LIVE]

Here is Asher performing at our Hip Hop Official showcase from SXSW. Fuck a camera phone, we got multiple angles and the sound quality is the best you'll find of any of these SXSW videos because we have the actual soundboard feed. Because we're nice like that. And because we love you.

Brother Ali Interview @ SXSW.

The SXSW footage continues to pour in. I'm telling you, we talked to everybody. Case in point, Brother Ali. He talks about what makes his live shows different than the rest. He also talks about his early life, growing up as an emcee in grade school. There's a reason why he's so nice, he's being doing this since before you were in diapers.

A Love Supreme Sessions: U-N-I @ SXSW Medley

Y-O & Thurz got down this year at SXSW. I had a chance to catch 2 of their 17 different performances. For those that missed out, check the medley of all their live performances, courtesy of DRG Films. U-N-I's new album, A Love Supreme will be March 31st. You know I'll get my copy....right, Chris? Haaaaa

SXSW 2009 Wrap-Up.

Look...I know you might be sick of all the SXSW posts and shit. But for real, nobody does it up like HHO. We were everywhere and talked to everyone. This is our Official Wrap Up of the event, so whether you missed it or just want to relive the experience, we got you covered. This is your All Access pass to SXSW 2009, featuring Big Boi, Jadakiss, Kid Sister, Bun B, K'Naan, U-N-I, Pac Div, Zion I and more. A little something for everyone.

SXSW Live Cypher - Part 1

You never know who or what you're going to encounter in the streets of Austin during SXSW. When we were interviewing Tanya Morgan, an impromptu live rap session broke out on the corner featuring Homeboy Sandman, P.Casso, and Von Pea from Tanya Morgan. Make sure to check back for the rest of the 4 part series.

Yak Ballz Interview @ SXSW

The Queens MC and original member of the Weathermen talk about meeting fans at SXSW and why it's the best festival to be at for any artist or music lover. That's why I was there.

Reflection Eternal Interview @ SXSW

I was lucky enough to attend the Blacksmith showcase at SXSW, and they entire show was completely off the hook. I met some dope people, shout out to Elliot Wilson and the lovely Star. I see you! The highlight of the evening was the Reflection Eternal reunion between Talib Kweli and Hi-Tek. In this interview, they talk about their first album in over 9 years, and the best part about performing live at SXSW. Bringing back sweet memories...

SXSW 2009.

We just returned back to L.A. from a crazy, intense, wild, exhausting, exhilarating, amazing week at South By Southwest 2009. Stay tuned because we have some incredible interviews coming your way from out there including Big Boi, Reflectional Eternal, Kid CuDi, 88-Keys, Jadakiss, Styles P, Asher Roth, Cool Kids, Zion I, Mistah Fab, Pac Div, U-N-I, and so much more. I could keep talking about it, but that would prevent me from actually finishing producing them. So until then, enjoy some camera phone photos, and keep on refreshing for tons of dope content from this year's SXSW festival.

Jannelle Monae rocking at our showcase.


88-Keys & Kid Cudi.


CurT@!n$, Daniel Glowgoer, 88-Keys


Interviewing Kid Sister.


Dallas Austin & Colin Munroe.


U-God from the mighty Wu-Tang Clan.


GLC interview.


Mistah FAB.

Artist of the Week: Janelle Monae

As we gear up for SXSW, we wanted to highlight one of the artists who will be playing at our genre-blending showcase on Saturday. Janelle Monae, the Afro Punk princess talks about her inspirations, unique wardrobe, and even time travel. Yes, time travel.

If you're in Austin this week, then make sure you hit up our Showcase on Saturday, featuring Janelle, Asher Roth, The Knux, Shiny Toy Guns, and some surprise performances! You don't want to miss that.

Hip Hop Official Showcase @ SXSW.

It goes down Saturday March 21st in Austin Texas. Hip Hop Official and our parent company GoTV have teamed up with Wrigley for our first ever showcase at SXSW, featuring an eclectic mesh of genre blending artists like Asher Roth, Janelle Monae, The Knux, and Shiny Toy Guns. Hit me up for more details. I might even be able to get you on "the list."

Haaaaaaa.

On the Road to SXSW w/ U-N-I

The good people at MySpace slid the inglewood duo U-N-I a Flip Mino camera to capture their lives as aspiring rap stars and their journey leading up to the SXSW Festival (which kicks off next week in Austin, TX). Hip Hop Official will be on the scene in the Lone Star state as well, so holler at us!